Lancôme Tablet Assistant: Smart Beauty Guidance for People on the Go
Discover your ideal
Lancome product
Skills & Methods:
Tools:
Team:
Role:
Location:
Prototyping, Usability testing, Design System, A/B testing
Figma, Uizard, Trello, Miro, Sketch
3 people
UX/UI Designer Leader
Remote - Munich Airport, Germany
Project Background: Bridging Gaps in the Airport Retail Experience
It all started with a simple observation. One of our team members, working as a Lancôme beauty consultant at Munich Airport, noticed a recurring issue: many travelers, often in a rush, were leaving without receiving any product recommendations. Long queues and limited staff made it difficult to offer everyone a personalized experience.
This sparked an idea: What if travelers could discover products tailored to their needs, even without speaking to a consultant?
From that question, the Lancôme Tablet Assistant was born, a digital interface designed to guide passengers through Lancôme’s skincare, makeup, and fragrance offerings, helping them explore and find the right products quickly and independently.
The Problem: Missed Moments in a Busy Airport Environment
High Customer Traffic during peak hours
Staff shortage due to budget constraints
Inconsistent Customer Assistance due to limited brand knowledge
Beauty consultants face challenges assisting travelers due to limited multilingual communication
Who We Designed For
International travelers navigating busy terminals
Tech-savvy shoppers open to digital experiences
Luxury beauty customers expecting guidance and curation
Time-sensitive passengers with limited moments to shop
What Both Business and Travelers Needed
User Concerns
Business Goals
Help users find the right product quickly
Enable self-service during high-traffic times
Support beauty consultants with smart tools
Enhance the premium shopping experience
A Self-Service Digital Assistant — Powered by Simplicity & Intelligence
A Self-Service Digital Assistant — Powered by Simplicity & Intelligence
We designed an intuitive tablet interface to be placed inside the Lancôme retail store at Munich Airport. It empowers users to:
Explore the full product catalog by category or occasion
Receive personalized fragrance recommendations through a guided quiz
Try out products virtually using tools like AI skin tone matching and virtual try-on
Choose a product and size, then receive a QR code or email to pay and pick up at the counter
Access the interface in multiple languages, making it seamless for international users
How Travelers Navigate the Tablet Experience?
Technology in action: What We Learned from Industry Leaders
We explored similar retail experiences from brands like Shiseido in Japan and Gucci at Munich Airport, studying how they use technology in physical retail. We captured and analyzed videos of these setups to better understand what works in a high-traffic, luxury environment
Design Details That Reflect the Brand
Tablet Interface in Action
Below are selected screens from the high-fidelity prototype, designed to guide travelers through a seamless self-service shopping experience at the Lancôme retail store
What I learned from this project?
Although this was a volunteer project, it resulted in a high-fidelity prototype that addressed a real-world challenge. It was well received for its:
Clean, brand-aligned UI and intuitive user flow
Practical support for both customers and busy beauty consultants
Clear business potential to increase customer retention and boost sales
What I personally gained from this project:
Improved collaboration through weekly meetings and organized teamwork via Trello
Experience working with real business limitations and expectations
Stronger ability to balance user needs with brand and business goals, especially within a luxury retail setting
In future iterations, this experience could evolve through:
AI-powered recommendations based on past purchases or browsing history
Multilingual support to better serve international travelers
QR scan & go to seamlessly connect physical and digital shopping
3D product views for more engaging product discovery
Voice interaction for a hands-free experience
Omnichannel integration to bridge online and in-store data
Data dashboards to offer actionable insights for consultants and sales teams
Where This Could Go Next
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